10/02/2008 10:29

Studies: Cause Marketing Increases Sales

Pier 1 Imports and Payless are likely to get a sales lift from their partnerships with Susan G. Komen for the Cure during Breast Cancer Awareness Month. A series of new studies released today show that consumers are more likely to purchase brands that are associated with causes they care about. ...
09/22/2008 10:15

Marketing moves into the blogosphere

Jason Calacanis, who got into blogging early and big, has quit. OAS_AD('ArticleFlex_1'); He co-founded a network of blogs called Weblogs in 2003, before the medium cracked the mainstream, and then sold it to AOL in 2005, working there until last year. Today he is chief executive of...
09/22/2008 10:14

NASCAR helps drive Ford marketing

When Carl Edwards starts his engine here at Dover International Speedway, he won't just be driving a car --it's also a Ford sales machine. OAS_AD('ArticleFlex_1'); "We're invested in the sport for one reason: to sell cars and trucks," said Tim Duerr, NASCAR marketing manager for Ford...
09/22/2008 10:06

Studios Hope YouTube Tie Sells Movie

Most adults have never heard of a 15-year-old YouTube phenom named "Fred," but he is a star to more than 500,000 people -- mostly young children -- who have signed up as subscribers to his channel on the video-sharing site. Now, the two studios behind the Oct. 10 family film "City of Ember" are...
09/22/2008 10:05

More Teens Moving Away From Buying Music CDs

Ten years ago you could find local teenagers at a record store, but now they are in front of computer screens downloading music from iTunes or using Lime Wire or other miscellaneous download sites and applications. iTunes has sold more than 5 billion songs, according to a company news release,...
09/22/2008 10:03

The Hottest Marketing Trends for 2008

Marketers nationwide are setting their plans in motion for 2008. Big-name brands will embrace new technologies and adjust their budgets in some surprising ways. And as an entrepreneur, you can use some of these tactics to reach your own audience in the coming year. In 2008, you can expect...
05/09/2008 10:02

Deep Discount Sites Offer New Way to Shop

  Bleep. The text messages on my BlackBerry and cell phone begin: $250 Rag & Bone jeans on sale for $118 at, beginning momentarily. At, Linea Pelle bags will be deeply discounted for the next few hours. Log on to Ideeli's Web site, and a digital clock ticks away the...
05/09/2008 09:57

Ten Steps To Success With Online Viral Marketing Campaigns

  There are no guarantees when it comes to planning a viral marketing campaign, but that doesn’t mean there’s nothing you can do to improve your chances of success.   Here are 10 things to keep in mind when it’s time to begin your next project. 1) It’s all about the creative idea. Just...
05/09/2008 09:53

Second Life Marketing: Still Strong

  Almost exactly two years ago, a BusinessWeek cover story about Second Life sparked a swarm of interest from real-world companies looking to advertise in the user-created virtual world. Most of the early efforts were glorified 3D billboards that drew little reaction, and so the gold rush...
05/09/2008 09:46

Marketing Adventure: Indiana Jones on DVD

IT'S BEEN NEARLY 20 years since the last "Indiana Jones" movie hit theaters. That's a long time to wait for a follow-up, but the fourth installment, "Indiana Jones and the Kingdom of the Crystal Skull," is due out later this month. To commemorate the resurrection of the franchise, Paramount is...

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