NASCAR helps drive Ford marketing

09/22/2008 10:14

When Carl Edwards starts his engine here at Dover International Speedway, he won't just be driving a car --it's also a Ford sales machine.

"We're invested in the sport for one reason: to sell cars and trucks," said Tim Duerr, NASCAR marketing manager for Ford Racing -- North America Motorsports in Dearborn, Mich.

Ford supports eight Fusion vehicles in the Sprint Cup Series, of which today's Camping World RV 400 is a part. That support, Duerr says, is not frivolous.

"People might question it for a company that lost $15 billion in the past few years," Duerr says --but Ford sees it as a shrewd move that can show a return on investment.

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