Announcing Zadby -- Product Placement Meets User Generated Video

Zadby, Inc. announced that it has launched an online marketplace (www.zadby.com) where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace.

As traditional spot advertising loses its luster due to time shifting capabilities of digital video recorders like Tivo®, advertisers and brand managers are struggling to find new and innovative ways to reach their target audiences. Two methods getting a lot of attention lately are product placement and user generated video. Product placement is highly effective in movies and on TV but until Zadby, there was no effective way of engaging user generated content while ensuring brand consistency and alignment. Now advertisers can reach their target audience online through Zadby! Zadby provides all the tools, workflows, and legal frameworks to facilitate the creation, review, posting, tracking, and payment for user generated videos with product placement angles. As a pay-per-view model, Zadby is extremely low-risk for brands.

"Advertisers and brand managers wishing to raise awareness for their brand can commission the development of videos through our online marketplace," says Michael Buttrey, CEO of Zadby. "Since Zadby takes care of the administrative pieces, brand managers are free to think about what they do best -- stewarding their brand -- while online video producers can now earn cash doing what they love," continues Buttrey.

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