05/09/2008 09:38
If you're still talking about how to market in the Information Age, catch yourself--that was so five years ago. We're now in a booming Recommendation Age.
Getting hundreds of search engine results from one keyword loses more of its novelty and efficiency every day as consumers opt for...
05/09/2008 09:36
Seventy-one percent of North Americans want to know about the socially responsible behavior of brands they buy - but the majority of people cannot identify a list of major brands as socially responsible or socially irresponsible, according to An April 2008 online poll of 5,000 North...
05/09/2008 09:28
MTV Networks is leaving no stone unturned in its efforts to embed advertising messages into its TV shows and digital content. That’s the message MTV Networks brass sent to advertisers at its upfront on Thursday, highlighting its efforts to allay advertiser fears that younger viewers are simply not...
05/01/2008 08:45
The home of the square burger has been struggling since founder Dave Thomas died in 2002. Now the owner of a rival chain is betting that he can bring back the sizzle.
The latest in a series of disappointing earnings reports from Wendy's International (WEN, news, msgs) was overshadowed last week by...
05/01/2008 08:24
Name brands are everywhere.
The labels seem to stand out every place we go -- from the mall to the movies to the hallways at school.
American Eagle. Aéropostale. Abercrombie & Fitch.
And those are just the A's.
What about them has teenagers hooked?
The answer to this question is...
05/01/2008 08:20
SAN FRANCISCO (AdAge.com) -- Note to marketers: Customers "are desperate to have a relationship where they are nurtured, cared about and recognized." Of course, you have to be careful not to recognize them too much.
Privacy concerns aside, a new CMO Council study concludes that...
05/01/2008 08:18
They drive hybrid cars, if they drive at all, shop at local stores, if they shop at all, and pay off their credit cards every month, if they use them at all.
They may have disposable income, but whatever they make they live below their means, in a conscious effort to tread lightly on the...
05/01/2008 08:14
Small business owners should set aside time each day to read about the business world.
Many entrepreneurs spend too little time reading. The reason, of course, is likely that they are working with customers, managing employees, developing marketing plans and meeting a payroll. Who has time to read...
04/28/2008 08:40
One fine Wednesday afternoon, Mark and his wife Wendy entered a small coffee shop along the City Center wanting to get their afternoon Mocha Java. Waiters in the coffee shop had seen them entered the place but continued to ignore them inspite of the couple´s eye contact directed at them. They tried...
04/28/2008 08:36
The television business today faces daunting challenges. But it’s moving quickly—and often smartly—to meet the demands of a digital marketplace. Reports of the medium’s demise were clearly exaggerated. The industry is determined to reinvent itself and remain the channel of choice for...
